As a candidate for office, you will likely receive about $50,000 worth of free media coverage, as newspapers and other media cover your campaign. That’s about $50,000 worth of advertising that will inspire people to cut government. It’s also $50,000 worth of advertising for your campaign; that gives you a chance to put your Unique Selling Proposition front and center. You’re probably the only person in your race who wants to end the War on Drugs or eliminate the Federal Income Tax, and that gives you a huge marketing edge. Many journalists will avoid writing about cutting government. This hurts your campaign, because it prevents voters from hearing your offering. It also hurts the cause of liberty, since it prevents people from learning about how much better life will be with less government...
A journalist may try to turn your interview into a human interest story (e.g. “Isn’t it interesting that a stay at home mom is running for congress?”) They may turn it into horserace analysis (e.g. “Who do you think will win? Do you think you have a shot?”)
In order for them to do that, they need ONE quote from you. They need you to say, “Yeah, it’s really cool to be both a graphic designer and a candidate for office,” for them to have their human interest story. Everything you said about repealing the Patriot Act, Ending the War on Drugs, or eliminating the income tax is gone.
To turn each of those puppy and kitten interviews into a hard hitting piece about cutting government, remember ABC: Always Be Cutting. In every single sentence, talk about a major cut to government.
“As a graphic designer, I know that the government has no place regulating art, so I intend to sponsor legislation to eliminate the FCC.”
“As a graphic designer and entrepreneur, I know that we need to eliminate the income tax in order to help small businesses create jobs – and I’ll sponsor legislation to eliminate the Federal Income Tax.”
Journalists usually need a quote to complete an article. If every single one of your quotes is about cutting government, you are guaranteed to get a quote about cutting government into the article. And that will also guide the focus of the article.
But your work doesn’t end there. The biggest fear on earth is fear of the unknown. So when you talk about a major cut to government, describe what that will look like, and how much better it will be.
For example, when talking about ending the War on Drugs, make sure you mention that doing so will dramatically reduce violent crime. When discussing ending the income tax, make sure you mention that we will have more jobs, more innovation, less interference, less needless war, and higher quality of life.
C. Michael Pickens
C. Michael Pickens is the CMO and Co-Founder of CannaSales, Inc., former Northern Vice-Chairman of the LPCA and Chairman of the LPWA, and author of the book, "Libertarian Leadership."