One of the most valuable concepts I teach is the importance of failure in the process of seeking success, in this case, winning elections.
Most people believe that there is only 2 paths in life; one path leads to success and the other path leads to failure.
Level 1- The Ability to Fail
What keeps most people at level one status is their intense desire to avoid any form of failure at all costs. As a result, 80% of all people never move past this basic level.
Level 2- Willingness To Fail
Level 3- Wantingness to Fail
Level 4- Failing BIGGER and Faster
And not just failing faster, but if you are going to increase your failure rate. Do it going after big goals that are worthy of the effort.
Level 5- Failing Exponentially
Level five people enlist others to fail with them, knowing that if individual failure means individual success; group failure equals group success! We recruit others to fail with us.
Courage is not the absence of fear. Courage is acting in the face of fear. It’s being afraid of something and doing it anyway.