This past weekend I was afforded the opportunity to give the keynote speech at the Libertarian Party of Nebraska convention. My 1 hour 30 min allotted time turned into 2 hours as I rushed through as many concepts and strategies I teach during my full 7 hour leadership seminar.
One of the most valuable concepts I teach is the importance of failure in the process of seeking success, in this case, winning elections.
Most people believe that there is only 2 paths in life; one path leads to success and the other path leads to failure.
However, successful people know that to reach success we will have to experience many failures along our journey to winning elections.
The first time we run for office, or volunteer on a campaign, or get started becoming an activist, we are going to make mistakes. We are going to say the wrong thing, try projects that won't work, and generally just waste time. We must understand that making mistakes is how we learn and grow.
It has taken us 3 years for the Libertarian Party of Washington to become a major political player in Washington State. One of those reason for our success is that we teach the 5 levels of failure:
Level 1- The Ability to Fail
100% of the people on the earth have the ability to fail…it’s where we all start.
What keeps most people at level one status is their intense desire to avoid any form of failure at all costs. As a result, 80% of all people never move past this basic level.
Level 2- Willingness To Fail
Level 2 people develop the willingness to fail, which means that they come to accept failure as a natural by product of the process of seeking success. But they only tolerate failure just enough to get what they think they need in life and no more.
Level 3- Wantingness to Fail
Having the wantingness to fail goes beyond the mere tolerance or acceptance of failure as a part of life…. Wantingness means developing the desire to fail with the inner faith that personal growth will follow. It’s not just tolerating the no’s, you are beginning to seek them out. Rejection starts to become fun.
Level 4- Failing BIGGER and Faster
The people who ascend to level four are those who have come to the conclusion that if failing is good, then failing faster is better!
And not just failing faster, but if you are going to increase your failure rate. Do it going after big goals that are worthy of the effort.
Level 5- Failing Exponentially
This final level is for those rare individuals who understand that massive success requires multiplication of effort.
Level five people enlist others to fail with them, knowing that if individual failure means individual success; group failure equals group success! We recruit others to fail with us.
Go out there, run for office, help a campaign, make some mistakes and get Libertarians elected to office. Be courageous. The world is depending on us whether they know it or not.
Courage is not the absence of fear. Courage is acting in the face of fear. It’s being afraid of something and doing it anyway.
C. Michael Pickens
C. Michael Pickens is the CMO and Co-Founder of CannaSales, Inc., former Northern Vice-Chairman of the LPCA and Chairman of the LPWA, and author of the book, "Libertarian Leadership."